![]() ![]() In other words, you want high-quality traffic, rather than focusing only on volume. Ultimately, the goal here is to find keywords that can not only bring you traffic, but traffic that is likely to convert once it lands on your site. ![]() By taking the time to figure out what your competition is targeting, you can then add those keywords to your list and get to work on trying to rank as high as possible in the search results. Even if you have done thorough keyword research on your own, it’s virtually inevitable that you have missed some good opportunities along the way. Getting back to the topic at hand, competitor keyword analysis is simply the process of learning what keywords are working for your competition, so you can target them for your business. As long as there is competition in the marketplace, businesses will be trying to take ideas from others in their market, so they can keep up or get ahead. This is how businesses have operated for decades – or even centuries – and it isn’t going to change anytime soon. When you step back and see the bigger picture, there is nothing particularly new about the idea of learning from your competition in business. Keyword competitor analysis is an important tactic in your overall strategy to beat out the competition in terms of search rankings and organic traffic. You need to be as strategic as possible in your execution. There is tons of competition out there and it’s rarely as easy as just putting some keywords up on your pages and then waiting for the traffic to roll in. By managing to find keywords that are both relevant to your niche and attainable in terms of ranking on page one, you may be able to secure additional visits to your site month after month.Īnyone who has played the SEO game for long knows just how difficult it can be. If you are trying to execute any kind of SEO strategy on your website, you’ll surely be paying close attention to the keywords that you are targeting on your pages. Keywords are at the heart of search engine optimization. ![]()
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